What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates […]
No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]
When you’re a FinTech Business and trying to engage with your audience online, it can be extremely difficult trying to think of ideas to write about that can build anticipation amongst your prospective customers. LinkedIn recently published that in order to keep your audience engaged and also to assist with your business’s growth, you should […]
The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]
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