Category: Digital Marketing

google analytics data

Google Analytics for Marketing

When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]

advertising

Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]

fintech seo

The Do’s and Don’ts of SEO for Fintech Companies

No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]

seo

A Guide to Using SEO for Your Business

Starting a business is an extremely exciting time. You have a quality idea and are ready to show the world; however, how are you going to ensure the world will see it? The line between what is a pro and a con when it comes to shopping in the internet age is incredibly thin as […]