Category: Digital Marketing

the future

Is Programmatic the Future of Podcast Advertising

Given how popular podcasts have become recently, it is no surprise that businesses have attempted to capitalise on that by inserting ads within different podcast episodes. Of course, as is the case with any form of advertising, there is an ongoing discussion surrounding what is the most efficient way to do it.  There is currently […]

audience targeting

What Can Programmatic Learn From Its Past Mistakes

They often say that hindsight is 20 – 20. Many often spend their time looking back at memories and realising they were doing something wrong or could have been doing it better. This very much applies to the programmatic industry. As such it only seems appropriate to have a look back at such a market […]

lead generation

The Complete Guide to Google Ads Lead Forms Extensions

Google Ads ‘lead form extensions’ can be an incredibly powerful tool when it comes to incorporating your search, display, YouTube and discovery campaigns. This is something that a lot of businesses should be using frequently as it is no secret that the activity of mobile users has surpassed that of desktop users in a range […]

meet the team

Are Meet the Team Pages Important?

What goes into the perfect website? That’s a subjective question if ever there was one, isn’t it? The perfect website and its contents depend entirely on what your business does and how you’re trying to brand yourself. That being said, there are some elements that could be considered universal across all websites. An eye-catching homepage, […]