Category: Programmatic Advertising

finance marketing

Organic vs Paid Marketing for Financial Companies

The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]

together

Support one another and prosper together.

In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]

Real-time bidding, a glossary of terms

Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply side platforms. Real-time-bidding is a programmatic system that is changing the way advertisers reach out to their markets. However, it […]