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What Pandemic Inspired Marketing Behaviour is Most Likely to Stay

Marketing behaviour is constantly changing, regardless of the circumstances that have surrounded the year. Oftentimes though, the reasons for these changes are a direct result of what has happened in that year, and that has never been the case more so than in 2020 and 2021. The pandemic shook the modern world in a way […]

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Ecommerce Trends | The Most Effective Ways You Can Capitalise on Changing Consumer Behaviour

As with all trends in consumer behaviour, there is always a level of unpredictability attached; however, the years 2020 and 2021 brought with them much more than usual, which industries did not seem to be prepared for. As it turned out, there was a huge number of retailers who weren’t ready for the changes that […]

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The Most Effective Ways to Get Customer Feedback

There are quite a few ways that you can keep up with the aspects of your business that customers may or may not like, such as through Google Analytics; however, sometimes this just isn’t enough. One of the best ways to get a clear indication on how your product or service has been received is […]

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How Has COVID Changed the Digital Landscape for Financial Companies?

In June, there was a virtual meeting held by the Bank Governance Leadership Network in order to discuss the response to the coronavirus pandemic from banks and other financial companies. The discussion focused on three main points:  The new risks that emerge with digital transformation  The fact the persistent uncertainty continues to be a challenge […]