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the future

Is Programmatic the Future of Podcast Advertising

Given how popular podcasts have become recently, it is no surprise that businesses have attempted to capitalise on that by inserting ads within different podcast episodes. Of course, as is the case with any form of advertising, there is an ongoing discussion surrounding what is the most efficient way to do it.  There is currently […]

audience targeting

What Can Programmatic Learn From Its Past Mistakes

They often say that hindsight is 20 – 20. Many often spend their time looking back at memories and realising they were doing something wrong or could have been doing it better. This very much applies to the programmatic industry. As such it only seems appropriate to have a look back at such a market […]

Paypal

Will PayPal’s Adoption of Bitcoin Make Cryptocurrency More Mainstream?

PayPal is already an incredibly popular platform that people all over the world are using as a means to make online payments. Its popularity is reflected in its numbers as currently, after two decades of operation, it manages a total of 403 million user accounts. As such, there were naturally a lot of ripples that […]

crypto currencies

These Are the Countries Where Crypto is Restricted or Illegal

Ever since Bitcoin was originally introduced in 2009, it has been controversial to say the very least. This is even more so the case as it has paved the way for another number of cryptocurrencies to follow in its wake. One of the main criticisms for bitcoin is the fact it is quite volatile, its […]