The Do’s and Don’ts of SEO for Fintech Companies
No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website.
So, this begs the question, what are the most effective ways that a Fintech company can implement SEO to help grow their business, and are there ever any instances when SEO is not a viable strategy?
The Benefits of Using SEO for Your Fintech Company’s Marketing
If you want to generate potential customers to your website, there are three main ways that businesses do it. These consist of:
- Paid Adverts;
- Organic Traffic; and
- Owned content.
Whilst all three are viable options, getting customers organically is favoured by a lot of companies because it doesn’t cost anything. It means that people are naturally coming across your site on Google when they search specific terms because of how highly you rank.
One of the most effective ways of doing this is by producing SEO optimised content, this can come in the form of blog posts or other posts on your website that incorporate specific keywords. This is an incredibly effective strategy if it’s carried out correctly, which is why a lot of businesses choose to enlist the help of Global Performance Marketing Agency’s as this ensures that not only is content being produced, but that there is strategy behind the content. If you are simply creating content without a strategy as to how it will drive sales, it’s more than likely not going to benefit your business.
Using SEO as a Fintech Company
Using SEO is a positive move for near enough any business operating in any industry. That being said, there are some factors that Fintech companies in particular need to be aware of when it comes to ranking on Google.
The Competition Is Tough
The personal finance world in Google search rankings is extremely competitive. This may appear as a negative aspect; however, the reason behind it is positive, which is simply because there are a lot of people searching online for finance tips. The things that people search include, but aren’t limited to creating a budget, investment tips and advice on making money.
If you are hoping to gain more customers, then not only will you be competing with other Fintech companies, but you will also be up against personal finance blogs and websites. These sites have high domain authority and an established brand due to the fact they have been working with SEO content for a while and so it can be difficult to rank above them, though not impossible.
Just because there is a lot of competition doesn’t mean that your Fintech business will not be able to rank on Google. One of the most effective ways is to generate SEO that focuses on businesses rather than consumers. This is because consumer content will take much longer to rank, whereas if you write for businesses, or offer a more disruptive product/service, your content will be more unique.
Be Disruptive in a Less Disruptive Way
Innovation in any industry is necessary and we are seeing more and more frequently smaller tech companies disrupting Fintech with new ideas. However, if your Fintech business offers something entirely new, whilst that’s exciting, it could also mean that nobody is searching for you. SEO is only an effective tool if customers are searching for your product.
If you are offering something different, you will need to be creative with what kinds of search terms you try to rank for. This could be a trial-and-error process, or you may want to contact marketing agencies for a professional opinion on how to market yourself in a way which is true to your brand but also SEO friendly.
B2C Content Is More Valuable Now Than Ever
As previously stated, there are a lot of different businesses and sites generating Fintech content for consumers, which means that if you want to do the same thing you will need to ensure the content you are producing is frequent and of high quality. A lot of consumers now, especially the younger generation, are looking to work with organisations that they can actively engage with and trust. This is becoming more of a popular trend due to the emphasised use of technology in everyday life.
Writing SEO for Fintech Companies
Generally speaking, SEO is not complicated to execute; however, it does require planning and discipline. If you don’t have a strategy to stick to then SEO won’t generate any results. The below are a few steps to take to help you get going.
Create a Strategy
This is the first thing you should do and it will involve creating a structure, doing research and preparing a plan that you can stay with. Take some time to understand what you would like to achieve with your content and shape your next steps around how you will be able to achieve those goals.
You need to get in the head of your customer. To do this, consider what you are trying to sell them and the keywords they would likely search to find it. When you create content in the future, ensure that it prominently features these keywords either in the title or the body of the text.
Other effective methods when determining keywords can be to look at your competitors’ sites and see what they are ranking for, consider how similar you are and if you should aim for the same keywords or a slight variation on them. Also, consider keywords your site may already rank for and scroll down on google to find alternatives.
Don’t Be Afraid to Ask for Help
Creating SEO optimised content is a very effective way to generate new customers; however, it can be time consuming, and it is important you stick to a strategy for it to be effective. Increasing your visibility by uploading frequent content, alongside running your business can be overwhelming and so if you need assistance with planning or sticking to a strategy, do not hesitate to get in touch with a marketing agency such as YouYaa. We are committed to helping businesses grow and would love to speak to you more about how we can do that.