Top Content Marketing Trends for 2023

There are a number of effective marketing strategies that get used frequently by different businesses. The channels that will be most applicable to your organisation will vary depending on the market you work in. That being said, one form of marketing that seems to be reasonably universal in its effectiveness is content marketing.

The world of content marketing continues to develop as different trends come and go. As such, if this is a tactic that your business uses, it is important that you stay on top of what these different trends are so that they can be effectively incorporated into your marketing strategy. This article will discuss some of the top content marketing trends we will see in 2023 that you should consider using moving forward.

Short Form Video

When it comes to media in the modern age, video is king. The average internet user spends a longer amount of time watching videos than they do researching or reading articles. As such, if you are looking to create content for your business as a means to expand your reach as much as possible, you should consider using videos.

Of course, videos don’t have to be 10 – 20 minutes long, they can be a lot shorter than that. This has become a new trend following the increased popularity of social media sites such as TikTok, Instagram Reels and YouTube Shorts. Your video content can be 30 seconds long and merely show a clip of the services you provide or of somebody modelling one of your products. Thanks to how many people watch this video content in their day-to-day life, you will find that by posting frequent short-form video content, your engagement will go up a great deal.

Realistically, if you are going to be posting video content and using this as a go-to form of marketing, their length should be 10 minutes or less (10 minutes is still quite long). Have a look at the sites you will be posting on, note how long the content tends to be, and use this as a guide for the ideal video length.

Content Should be Empathetic, and Human

There was a time when faceless corporations were the norm. When people bought from organisations, they liked them to come across as formal and professional; however, this is no longer the case. Consumers don’t want there to be barriers between them and the people they work with; instead, they like to connect with them on a much more human level.

The content you create should certainly still pertain to your business and the industry you work in, but in a way where you can more effectively connect with your customers. If you don’t do this, your content will simply not land with your audience. You should use videos and blogs to show that you are reliable, that you care about your clients and are empathetic towards them. This is the best way to build a connection with those you are trying to sell to and obtain new clients and maintain relationships with existing ones.

Statistically speaking, around 95% of consumers are more likely to stay with brands that present themselves as transparent and genuine. This means you need to stop with hard sales pitches and sales-like language and instead use a tone of voice that is much more natural and better for people to engage with.

Don’t Forget About SEO

Ever since Google was initially invented, SEO has been an important part of it. That being said, there is a science behind it; you can’t merely just throw in lots of different tags and then call it SEO. Search engines are getting smarter and smarter, so you need to adjust how you engage with search engine optimisation heading into 2023. This can be quite time-consuming, which is why a lot of businesses opt for the help of professionals, but when you get it right, you are going to see major differences in your ranking and organic engagement.

You first need to make sure you are writing with people in mind, not search engines. This might sound like a backwards step, but search engine algorithms are now good at identifying what users actually want to read. This means they can pick out articles that are clearly written to rank and push them further down search results pages. The content you create needs to be high in quality and relevant to the point that it matches the needs of the consumer. When you keep this at the forefront of your mind, your content ranks much higher.

Don’t just stuff keywords into a piece. Use keywords but in a way that they appear naturally, and you are establishing yourself as a voice of authority in your field. Gather information from different sources and reference articles so that people know they are going to be able to rely on what you say. You also need to do research into the most applicable keywords so that the ones you do end up using are going to be useful.

Do You Need Help with Content Marketing?

Content marketing can be an incredibly effective form of marketing when it is done right. If your business is using content marketing in a way that is in line with modern-day trends, then you are going to increase your overall reach and organic traffic massively.

As seen above, staying on top of modern trends can be a big ask as they are constantly developing. As such, if you need some assistance with putting together and executing a content marketing strategy, you should consider enlisting the help of YouYaa. At YouYaa, our team of marketing experts will sit down with you to discuss your business’s needs, and we will then help you with your marketing strategy so that you are using the right channels and expanding as a result. If you have any questions or want further information, do not hesitate to get in touch.