Tag: ADVERTISING

the future

Is Programmatic the Future of Podcast Advertising

Given how popular podcasts have become recently, it is no surprise that businesses have attempted to capitalise on that by inserting ads within different podcast episodes. Of course, as is the case with any form of advertising, there is an ongoing discussion surrounding what is the most efficient way to do it.  There is currently […]

facebook ads

How to Master Facebook Ads for Your Companies Marketing

Facebook is one of the most frequently visited sites on the internet. As such, it’s no surprise that so many different organisations are using it as a means to promote their business. In light of this, Facebook advertising is one of the most important means of advertising as it’s a great way to engage with […]

advertising

Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]

digital marketing strategy

Five Common Mistakes Businesses Make With Their Digital Marketing Strategy.

When it comes to the ever-changing world of digital marketing, you’re not always going to get it right. There are always new platforms vying for your attention, regular changes in social media algorithms and the constant learning that comes with search engine optimisation (SEO). It can sometimes be a little overwhelming. Successful digital marketing is […]