Author: Zeeshan Mallick

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video…
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Is your website turning visitors away? You might need Conversion Rate Optimisation.

The main problem with online traffic is that it is inconsistent. It’s not like a physical shop where your potential customers might walk past the door on a daily basis. In the online world, if…

Real-time bidding, a glossary of terms

Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply…

Native ads vs display ads, which should you use to grow your business?

Ever since the first advert appeared online back in 1994, marketers have been trying to figure out the best way to attract users’ attention and get them to look where they want them to. This…