Tag: PROGRAMMATIC MARKETING

Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded.  In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]

what is programmatic marketing

What marketing people need to know about programmatic marketing

Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies. New, sophisticated platforms and automated processes can target groups in real time, using a range of demographic and segmentation methods. […]

Can you still do paid ICO advertising?

Paid ICO advertising? In a word, yes! If you’re in the world of cryptocurrencies, then you will have heard of ICO’s and possibly looking to run an ICO in the near future. If so, then how can you advertise it to your target market? Facebook, Twitter and Google have all banned paid adverting on their…