They often say that hindsight is 20 – 20. Many often spend their time looking back at memories and realising they were doing something wrong or could have been doing it better. This very much applies to the programmatic industry. As such it only seems appropriate to have a look back at such a market […]
The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]
In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]
A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image, photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]
Driving down the cost of qualified and relevant traffic to your site using Real-Time-Bidding and smart targeting removing irrelevant traffic.
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