Tag: PROGRAMMATIC MARKETING

the future

Is Programmatic the Future of Podcast Advertising

Given how popular podcasts have become recently, it is no surprise that businesses have attempted to capitalise on that by inserting ads within different podcast episodes. Of course, as is the case with any form of advertising, there is an ongoing discussion surrounding what is the most efficient way to do it.  There is currently […]

audience targeting

What Can Programmatic Learn From Its Past Mistakes

They often say that hindsight is 20 – 20. Many often spend their time looking back at memories and realising they were doing something wrong or could have been doing it better. This very much applies to the programmatic industry. As such it only seems appropriate to have a look back at such a market […]

finance marketing

Organic vs Paid Marketing for Financial Companies

The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]

together

Support one another and prosper together.

In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]