Tag: PROGRAMMATIC MARKETING

Native ads vs display ads, which should you use to grow your business?

Ever since the first advert appeared online back in 1994, marketers have been trying to figure out the best way to attract users’ attention and get them to look where they want them to. This…

Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying…
what is programmatic marketing

What marketing people need to know about programmatic marketing

Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies.…

Can you still do paid ICO advertising?

Paid ICO advertising? In a word, yes! If you’re in the world of cryptocurrencies, then you will have heard of ICO’s and possibly looking to run an ICO in the near future. If so, then…