Tag: programmatic advertising

Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying…
what is programmatic marketing

What marketing people need to know about programmatic marketing

Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies.…