Category: Finance/Fintech Digital Marketing

beginners guide to crypto marketing

The Beginner’s Guide to Crypto Marketing

Throughout the past decade, the crypto market has seen enormous growth. This has led to the development of a number of blockchain-based businesses around the world. Currently, there are several different business opportunities within the crypto industry; however, as its popularity continues to grow and the market becomes more defined, we will likely see that […]

neobank customer acquisition costs

Customer Acquisition Costs for Traditional Banks vs Neobanks

When you consider banking, your mind probably goes to large brick-and-mortar offices, hardly functioning ATMs and too much paperwork to see over. Well, as is the case with many different organisations and industries in the 21st Century, the internet and developments in technology have brought about change to the way that we see banking. There […]

The Difference Between a Neobank and a Digital Bank

The Difference Between a Neobank and a Digital Bank

If you think hard enough, you are going to be able to consider a few things that you and all other individuals have in common. This could include a smile, biological parents and something that seems to be a bit of a rite of passage growing up, a bank account. Back in the day, opening […]

How to target High-Net-Worth Individuals

How Can You Effectively Market to High-Net-Worth Individuals?

High-net-worth individuals (otherwise known as HNWIs) and ultra-high-net-worth individuals (known as UHNWIs) are an incredibly attractive and lucrative audience that a number of different businesses try to market towards. That being said, it can be very hard to market to these groups due to the fact they represent such a small amount of the world’s […]