What are the key benefits to working with a fintech lead generation agency?
There are a number of different methods available to companies when it comes to marketing their businesses’ products or services. Organisations can use content marketing, paid ads, social media marketing and many more channels, prioritising the most effective ones. As such, it is important not only for businesses to market themselves but also to have an idea as to which means of marketing is the most effective.
If you consider metrics such as how many clicks you get or shares you receive, you will be able to keep an eye on how efficient your content and content topics are, but you won’t learn much by way of performance. In order to understand what performs the best, you need to look at the conversion rates of your business to see what content works.
This is why many businesses, especially those that operate in FinTech, turn to lead generation as their metric to work out content success. This article will discuss in more detail why lead generation is important for the development of any business but especially those in FinTech, as well as current lead generation trends within the world of FinTech.
What Is Lead Generation?
To begin, let’s look at what lead generation actually is. Lead generation consists of attracting and converting target audiences that show some form of interest in the product or service you’re offering. The overall goal is to guide prospects through the buyer’s journey, helping to get them to the end of the sales funnel and close a deal.
One of the most effective forms of B2B marketing is content. This is where organisations will make posts on social media, their blog, hold live events and send newsletters detailing what their business does and talking about their industry. Effective lead generation agencies will be able to use forms in order to understand the leads that have engaged with said content, meaning they can add them to a lead nurturing campaign.
The world of Fintech takes place predominantly online, and as such, a lot of prospective customers will find out about the news within this industry on the internet. It’s important that organisations use technology as a way to engage with these prospective clients, and a lead generation agency with experience in FinTech will better understand the best ways to do this.
Why is it Important for Businesses to Engage in Lead Generation?
If your company doesn’t have a lead generation strategy, then you’re a sitting duck. You are leaving your revenue and growth in the hands of a target audience who might not even exist. This means that when it comes to getting more sales, you won’t have any leads that you can look to market to.
If you don’t have any leads, then growing your business is going to be a lot more challenging.
When you and your business engage with lead generation, you are going to be building your overall visibility, trust, credibility and interest from certain groups. When you focus on your business lead generation, you drive traffic from prospects that are more likely to result in conversion and retention.
In summary, effective lead generation will create more revenue for your business.
Trends Within Fintech Lead Generation
It is important that your lead generation engages with leads specific to your industry; otherwise, it defeats the whole purpose. If you work with an agency that specialises within FinTech, such as YouYaa, you know you will be generating leads that will effectively increase your business’s revenue. YouYaa constantly keeps an eye on trends within Fintech, and some of the most prominent at the moment include:
Using Video Content
Video content can be effective regardless of the industry that you’re in but especially within the world of FinTech. When you use video content, you are able to showcase your knowledge of what can be a complex market by explaining complicated scenarios in bitesize and easy-to-understand chunks. Some of the best ways to use video content in Fintech include:
- Explainer videos
- How-to videos
- Regular thought-leadership series
- Webinar recordings
- Case studies/client testimonials
- Educational content
Establishing trust is very important when it comes to client conversion, but this is especially the case if you are being trusted with people’s finances. As such, it is important that your business focuses on trust factors to help with moving potential leads further down the sales funnel.
Some of the best ways that you can build trust with clients is through:
- Testimonial quotes and videos from previous customers
- Case studies and use cases
- Reviews from customers
- Free trials or samples of your product
- Interactive content (e.g. calculators and budget planners)
Experimenting with and Optimising Content
When it comes to getting long-term marketing success with your business and maintaining a healthy pipeline of leads that you can sell to, you need to have a mindset where you are constantly looking to improve. As such, you need to make sure that you continue to test and optimise the content of your business and the campaigns you use in order to ensure that you are maximising your company’s chance of attracting, engaging with and converting leads.
Do You Need Help with Lead Generation?
It is clear from the above how important lead generation is when it comes to increasing your business’s revenue and growth. You need to make sure that you are working with lead generation agencies who understand your market, so if you are a FinTech company who are currently seeking help with lead generation, you should consider reaching out to YouYaa.
At YouYaa, we have a team of experts on hand who will take the time to understand your business, what you do and who your target audience is. That, combined with our knowledge of the FinTech industry, means we will be able to help with your marketing and lead generation in a way which improves sales. If you have any questions or would like more information on how we can benefit your business, then do not hesitate to get in touch.