Category: Programmatic Advertising

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]

Real-time bidding, a glossary of terms

Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply side platforms. Real-time-bidding is a programmatic system that is changing the way advertisers reach out to their markets. However, it […]

Native ads vs display ads, which should you use to grow your business?

Ever since the first advert appeared online back in 1994, marketers have been trying to figure out the best way to attract users’ attention and get them to look where they want them to. This has led to the development of two main types of online advertising.  The first is called native advertising, sometimes also […]

Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded.  In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]