Over the past decade, social media has gone from being apps that a few people use to something that is a must-have for both personal use and professional use. As such, professional marketing agencies from all over the world see social media as a quintessential element of all marketing campaigns. Sites like Facebook, Twitter, Instagram […]
When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]
With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]
No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]
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