A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image, photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]
The main problem with online traffic is that it is inconsistent. It’s not like a physical shop where your potential customers might walk past the door on a daily basis. In the online world, if you don’t get visitors to enter your conversion funnel from the outset, then the chances of them ever coming back […]
Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply side platforms. Real-time-bidding is a programmatic system that is changing the way advertisers reach out to their markets. However, it […]
Ever since the first advert appeared online back in 1994, marketers have been trying to figure out the best way to attract users’ attention and get them to look where they want them to. This has led to the development of two main types of online advertising. The first is called native advertising, sometimes also […]
Driving down the cost of qualified and relevant traffic to your site using Real-Time-Bidding and smart targeting removing irrelevant traffic.
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