In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]
A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image, photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]
The main problem with online traffic is that it is inconsistent. It’s not like a physical shop where your potential customers might walk past the door on a daily basis. In the online world, if you don’t get visitors to enter your conversion funnel from the outset, then the chances of them ever coming back […]
Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply side platforms. Real-time-bidding is a programmatic system that is changing the way advertisers reach out to their markets. However, it […]
Driving down the cost of qualified and relevant traffic to your site using Real-Time-Bidding and smart targeting removing irrelevant traffic.
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