The 5 Types of Content That Your Company Should Be Creating
Content marketing is an incredibly effective way to expand the reach of your business, engage more with your audience and establish yourself as a brand. That being said, it can be tough to know exactly which type of content you should create. Realistically, it depends entirely on what your business is attempting to achieve.
At YouYaa, as a digital marketing agency, we understand the importance of ensuring you’re marketing to those who will be able to engage with your brand and whose interest will lead to sufficient conversion. The below will discuss the different types of content that we find are the most successful when it comes to increasing your reach as a company.
There are huge advantages to having a blog on your website. One of the main reasons is that it can improve the SEO of your site. By writing blog posts that discuss a specific topic, such as your product or your market, and including specific keywords in your blog surrounding those topics, you will begin to rank for those keywords on search engines such as Google.
Essentially, it means that when you look up specific questions surrounding an industry, your website will come up as a means to answer said questions. Once you have visitors to these sites, so long as your content is well-written and reliable, you could have a returning client whose visits may lead to conversion.
Having a blog also cements yourself as an expert in your field. This means that if people are looking for a specific service and they know they will need to have an expert’s input, they’ll be much quicker to engage with your organisation as you have already expressed in-depth knowledge on the chosen subject.
Using videos as a means to market your organisation is incredibly effective. Research suggests that 54% of audiences want to see videos from the brands that they support, which is a much higher demand than that of any other type of content. Due to how easy they are to engage with as well, more people are likely to take the time to watch and understand what your organisation does.
They are an incredibly versatile medium, which allows you to create a range of different content that lets people engage with you and leaves them wanting more. Videos are very good for boosting overall conversion, not to mention, they build trust and credibility between yourself and the customer which will go a long way. Due to a plethora of scams and tricks used by businesses online, establishing that trust is one of the most crucial elements when it comes to converting site visits to sales.
The effectiveness of a good infographic can never be understated as they can effectively wake up any marketing strategy with an eye-catching image that draws in more visitors and readers. By using colours and images that are bright and captivating, whether you’re promoting a blog, stats or the process of your business, an infographic is the perfect way to do it.
People tend to be able to recognise, understand and break down data a lot easier when it’s presented as an infographic. Your product will be considered much more reputable if you can present data that backs up why it works, and this data will be much easier for people to digest if they can see it in an easy-to-understand graphic.
Case studies are incredibly effective as they allow customers to learn more about your business from the customers themselves, as opposed to just taking your word for it. Again, it is very good for building up trust between a business and their audience. A lot of consumers who use the internet are slow to purchase something due to the fact there are a lot of organisations who are untruthful about the quality of the services they offer and the products they sell. If they are able to see genuine examples of previous work that you have done, they will be much quicker to engage with you.
These case studies should establish who your customer was, their problem and how you solved it. Ensure it covers a common issue that people tend to have so it will be more applicable to a wide range of different individuals.
Case studies are also very engaging as they tell a story. It’s much easier for people to read about your brand and your products if there is a narrative to them, as opposed to if they are just looking up a description.
Testimonials and Customer Reviews
The reason behind this option is similar to the above in that it will act as a very clear indication as to what your product does and why people should trust it. If you are working in quite a niche market then a testimonial will be a very good way to represent why your company stands out amongst other options.
One of the organisations who are the best for reviews and testimonials is Nike, who use top athletes to market their shoes. These endorsements are incredibly useful as not only is it a good way to show off products but it’s also great for promotion. Given the number of organisations who use social media as a means to showcase their products and engage with potential customers, having a celebrity on board makes a huge impact.
Given that the internet is used by people all over the world, content marketing by regularly uploading new resources onto the web is one of the most effective ways to build your brand. We recognise this at YouYaa, which is why we offer an array of different content marketing services when it comes to promoting your business.
No matter which works best for you, be it making blogs, videos, case studies etc., we will be able to help your organisation place high quality versions of it in order to better promote your business. If you have any questions about the services we offer then do not hesitate to get in touch.