How To Use Social Media To Effectively Promote Your Business
Over the past decade, social media has gone from being apps that a few people use to something that is a must-have for both personal use and professional use. As such, professional marketing agencies from all over the world see social media as a quintessential element of all marketing campaigns. Sites like Facebook, Twitter, Instagram and LinkedIn are all essential platforms when it comes to successfully promoting your business, given the billions of daily users that they see.
They are hugely beneficial to organisations, not just because a lot of people use them and you can show those people your product, but also because it allows you to interact with your customers directly as a means to answer queries and provide information on new products or services that you’re offering.
Of course, you are not just limited to the above. In fact, there are many potential ways that your business can use social media as a means to effectively market. Below, we will consider some of the best.
Choose the Right Platforms
There is a chance that this issue may not be as prevalent in years to come due to the fact Facebook announced recently its market will be on Instagram and WhatsApp. This is most likely a window into what is to come, which will be communication across all platforms. Until then though, when you market your business on social media, it’s important you pick the right platform to use.
When you are choosing the platform that you want to use to promote your business, you should consider who your customers are and what it is that you are trying to promote. If you are trying to appeal to the younger generation then you should probably use Instagram. The older generation is more likely to be on Facebook and then if you are promoting yourself to other businesses, LinkedIn is the best place to turn.
Create a Calendar
Posting on social media is incredibly important; however, one of the most crucial elements is consistency. If you have a calendar to follow it means that you will be consistently uploading content and you will also know exactly what kind of content you will be creating. This means that you won’t be scrambling to create posts last minute.
Realistically, you are posting on social media as a means to have more people engage with you and your business. If what you are posting is lacking in quality, then you are more likely to deter people from actually working with you. By creating a calendar and sticking to it, you are ensuring your content will be of good quality.
Encourage People to Engage with You
Social media is an incredibly effective way to actually engage with your audience. If you want your business to grow, understanding why they use you and continue to buy from you will allow you to work on those elements and increase your client base. Not only that but when you engage with people on social media, you are increasing the number of people who share, like and comment on your posts, which will ultimately lead to an increase in who sees them.
Embrace a Community
By creating engaging content and actively engaging with your customers, you can also build a community. You can do this by putting out questions relating to your field on your social media, which allows people to reply to you and talk to you and amongst one another. This lets people feel like less of a number and more of a crucial component to your business.
There is also the option to reach out to influencers, which have a large following over social media. An endorsement from them spurred on by a review or by mentioning you in a post will see a huge increase in your customer base.
Don’t Over-Promote
It’s important not to bombard your followers with posts about your business. Feel free to upload a question to your followers or a general observation as opposed to something promoting your products or services. If you are blatantly promoting yourself with every post then chances are you will drive current followers away.
A lot of marketers use the one-in-seven rule when it comes to promoting their business meaning that you will post one thing that is a direct promotional post, followed by another six which are content-based. You can also make use of the ability to share other people’s posts, meaning you can do this with different articles as a means to ensure you are not being repetitive with what you are uploading.
Upload Videos
Visual content is always a great way to sell yourself on social media, especially when it comes to trying to convert sales. Videos tend to lead to more sales than regular posts or images, as such it is definitely worth getting in front of the camera every once in a while.
There are a few reasons these videos are so popular, mainly because if people are scrolling through their social feeds, videos stand out much more than a typical post. If you are creating interesting, engaging and narrative-driven videos, your posts on social media will be much more effective.
Provide Value
The most important thing you can do on social media is demonstrate your value as a brand and an account to follow. Ensure that what you create, your audience will find useful, as this is what will keep them coming back for more.
Conclusion
Due to the amount of people that use social media apps such as Facebook, Twitter and Instagram on a daily basis, it’s no surprise that so many organisations utilise social media as a means to promote their business. If you are considering doing this, you need to ensure you are posting the right content at the right time on the right platforms. This can be incredibly difficult to do whilst also running your business, hence why many organisations hire marketing agencies such as YouYaa.
At YouYaa, we understand the value of digital marketing, whatever form this takes. If you would like to use the internet as a means to grow your business, you should get in touch so that we can discuss exactly what the best ways to do this are.
