PayPal is already an incredibly popular platform that people all over the world are using as a means to make online payments. Its popularity is reflected in its numbers as currently, after two decades of operation, it manages a total of 403 million user accounts. As such, there were naturally a lot of ripples that […]
What goes into the perfect website? That’s a subjective question if ever there was one, isn’t it? The perfect website and its contents depend entirely on what your business does and how you’re trying to brand yourself. That being said, there are some elements that could be considered universal across all websites. An eye-catching homepage, […]
Marketing behaviour is constantly changing, regardless of the circumstances that have surrounded the year. Oftentimes though, the reasons for these changes are a direct result of what has happened in that year, and that has never been the case more so than in 2020 and 2021. The pandemic shook the modern world in a way […]
As with all trends in consumer behaviour, there is always a level of unpredictability attached; however, the years 2020 and 2021 brought with them much more than usual, which industries did not seem to be prepared for. As it turned out, there was a huge number of retailers who weren’t ready for the changes that […]
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