Are Meet the Team Pages Important?
What goes into the perfect website? That’s a subjective question if ever there was one, isn’t it? The perfect website and its contents depend entirely on what your business does and how you’re trying to brand yourself. That being said, there are some elements that could be considered universal across all websites. An eye-catching homepage, clear descriptions of what you do and for the sake of this article, a ‘Meet the Team’ page.
If you’re currently running a website for your business and don’t have a Meet the Team page, you’re missing out on a lot of potential business as a result. A Meet the Team page is also a really good way to make a connection with other prospective contacts and business partners. In fact, a lot of people tend to visit a Meet the Team page before properly looking further into the website. So, you may be wondering, why is this the case?
It’s simple, people are more likely to do business with those they trust and like. There is no better way to give new customers and business partners a quicker insight into who you are and what you do than having a Meet the Team page. You can include quotes from staff, write-ups about their backgrounds and why they love doing what they do. Below, we’ll talk in more detail about the benefits of having a Meet the Team page and why so many businesses are opting for digital marketing agencies to help them improve how they’re perceived through this medium.
It Makes You More Reliable as a Brand
A lot of people are using their website as their primary platform for both marketing and communication. If this is you, then it’s very important to ensure you’re building trust with your visitors and ensuring you look reliable. Not having an About Us or Meet the Team page can often reduce your brand’s reliability and send website visitors away as a result. There are a lot of online threats that face consumers nowadays, so it’s important to make sure they feel comfortable working with you.
People will be looking for an indication as to the kind of company you are, whether they can count on you, how long you’ve been in the industry and whether or not your ethos lines up with one another. If when you create this page you fail to give off an accurate representation of yourself that champions your organisation’s credibility, you could lose out on business as a result.
Cements a Lasting Relationship Between You and Your Client
A lasting relationship between you and your client is very important to establish and one of the best ways to do this is to allow your customer to connect with you smoothly and vice versa. As a business owner, you need to ensure your client can get back in touch with any questions they might have.
People are going to be much more willing to speak to your business if they can see the human side to you. Conveying your empathetic and relatable sides on a Meet the Team page is a great way to build this crucial connection.
You Can Show Off the Talent in Your Team
You need to set yourself apart from the competition and one of the best ways you can do this is by showing off the array of talent you have on offer. Essentially, boasting about the huge quality you can offer as a result of your excellent team will form a massive part of your marketing strategy; a Meet the Team page is a great way to flaunt this talent.
On it, you can introduce every team member, highlight what their skills are and what they bring to the business. This is another positive way to build more trust with potential customers and convince them (even further) that your business is one of the best on the market.
You Can Help Your Brand Become More Memorable
All of the above advantages have the same end goal, which is to assist the growth of your brand. Whilst having a solid Meet the Team page can achieve the aforementioned benefits, such as showing customers your human side, reinforcing your credibility and showing off your team’s talent and skills, all of this leads to the same thing – the gradual growth and memorability of your brand. This means you’re going to become more memorable to both businesses and customers. By putting a face behind a name, your company has a personality and it’s much easier for people to remember a personality, and for you to build on a personality, than if you were merely a faceless corporation.
There is no guaranteed method for making a website that is going to lead to more conversion for your business; however, a universal element which always seems to help people grow is having a Meet the Team page. This should be a reasonably informally written piece that really brings out the human side of your business. The results of doing this? Well, people will be a lot more willing to engage with your brand due to the fact they will be much more willing to trust you. This is because there is a face to the business rather than just the business itself.
Your Meet the Team page will then form the foundation of your marketing campaign as you can use it to explain the ethos of your business and highlight the talent in your team. In turn, this will persuade people to engage with your services. To help use this page as a means of marketing, you should consider enlisting the help of a digital marketing agency, such as YouYaa. YouYaa are an incredibly approachable organisation committed to helping your business navigate the realm of digital marketing, helping you grow as a result. If you would like to know more, don’t hesitate to get in touch.