Tag: FINTECH

neobank customer acquisition costs

Customer Acquisition Costs for Traditional Banks vs Neobanks

When you consider banking, your mind probably goes to large brick-and-mortar offices, hardly functioning ATMs and too much paperwork to see over. Well, as is the case with many different organisations and industries in the 21st Century, the internet and developments in technology have brought about change to the way that we see banking. There […]

How to target High-Net-Worth Individuals

How Can You Effectively Market to High-Net-Worth Individuals?

High-net-worth individuals (otherwise known as HNWIs) and ultra-high-net-worth individuals (known as UHNWIs) are an incredibly attractive and lucrative audience that a number of different businesses try to market towards. That being said, it can be very hard to market to these groups due to the fact they represent such a small amount of the world’s […]

crypto tax

Tackling Tax and Cryptocurrency

There are a number of different traders who have started getting into cryptocurrency recently. There has been a large increase in its overall popularity as more and more cryptocurrencies are made, and the market continues to grow. This growth has occurred at such a rate that it has even managed to attract those at HMRC. […]

Crypto Ads

How to Run Paid Ads for Cryptocurrency

If you have started your own cryptocurrency business, then chances are you are realising just how much competition there is out there. As such, it is important that you know exactly how you can market your business so that you appeal to as broad an audience as possible. There are a number of different forms […]