Tag: FINTECH

beginners guide to crypto marketing

The Beginner’s Guide to Crypto Marketing

Throughout the past decade, the crypto market has seen enormous growth. This has led to the development of a number of blockchain-based businesses around the world. Currently, there are several different business opportunities within the crypto industry; however, as its popularity continues to grow and the market becomes more defined, we will likely see that […]

future of crypto

A Look into the Future: What Will Become of Crypto in 10 Years?

As technology develops, the different means by which it can be used change at an equal rate. A major advancement within the world of technology and the economy as a whole in the past decade or so is the introduction of cryptocurrency. Bitcoin was the first variation to be launched back in 2009, and since […]

neobank customer acquisition costs

Customer Acquisition Costs for Traditional Banks vs Neobanks

When you consider banking, your mind probably goes to large brick-and-mortar offices, hardly functioning ATMs and too much paperwork to see over. Well, as is the case with many different organisations and industries in the 21st Century, the internet and developments in technology have brought about change to the way that we see banking. There […]

How to target High-Net-Worth Individuals

How Can You Effectively Market to High-Net-Worth Individuals?

High-net-worth individuals (otherwise known as HNWIs) and ultra-high-net-worth individuals (known as UHNWIs) are an incredibly attractive and lucrative audience that a number of different businesses try to market towards. That being said, it can be very hard to market to these groups due to the fact they represent such a small amount of the world’s […]