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lead generation

The Complete Guide to Google Ads Lead Forms Extensions

Google Ads ‘lead form extensions’ can be an incredibly powerful tool when it comes to incorporating your search, display, YouTube and discovery campaigns. This is something that a lot of businesses should be using frequently as it is no secret that the activity of mobile users has surpassed that of desktop users in a range […]

canary wharf

How Has COVID Changed the Digital Landscape for Financial Companies?

In June, there was a virtual meeting held by the Bank Governance Leadership Network in order to discuss the response to the coronavirus pandemic from banks and other financial companies. The discussion focused on three main points:  The new risks that emerge with digital transformation  The fact the persistent uncertainty continues to be a challenge […]

good news

Newsletter Ideas That Will Encourage Engagement

What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates […]

fintech seo

The Do’s and Don’ts of SEO for Fintech Companies

No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]