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audience targeting

What Can Programmatic Learn From Its Past Mistakes

They often say that hindsight is 20 – 20. Many often spend their time looking back at memories and realising they were doing something wrong or could have been doing it better. This very much applies to the programmatic industry. As such it only seems appropriate to have a look back at such a market […]

Paypal

Will PayPal’s Adoption of Bitcoin Make Cryptocurrency More Mainstream?

PayPal is already an incredibly popular platform that people all over the world are using as a means to make online payments. Its popularity is reflected in its numbers as currently, after two decades of operation, it manages a total of 403 million user accounts. As such, there were naturally a lot of ripples that […]

crypto currencies

These Are the Countries Where Crypto is Restricted or Illegal

Ever since Bitcoin was originally introduced in 2009, it has been controversial to say the very least. This is even more so the case as it has paved the way for another number of cryptocurrencies to follow in its wake. One of the main criticisms for bitcoin is the fact it is quite volatile, its […]

fintech marketing strategies

Digital Marketing Strategies in the Fintech World

The fintech world is one of the most fascinating industries in the world, with the foremost financial tech companies vying to be at the top. For them to reach that, they still need to try and do digital marketing like the rest of us. SEO for fintech is much like what the rest of us […]