Tag: digital marketing

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Newsletter Ideas That Will Encourage Engagement

What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates […]

content marketing

The 5 Types of Content That Your Company Should Be Creating

Content marketing is an incredibly effective way to expand the reach of your business, engage more with your audience and establish yourself as a brand. That being said, it can be tough to know exactly which type of content you should create. Realistically, it depends entirely on what your business is attempting to achieve.  At […]

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How To Use Social Media To Effectively Promote Your Business

Over the past decade, social media has gone from being apps that a few people use to something that is a must-have for both personal use and professional use. As such, professional marketing agencies from all over the world see social media as a quintessential element of all marketing campaigns. Sites like Facebook, Twitter, Instagram […]

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Google Analytics for Marketing

When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]