How to Master Facebook Ads for Your Companies Marketing

Facebook is one of the most frequently visited sites on the internet. As such, it’s no surprise that so many different organisations are using it as a means to promote their business. In light of this, Facebook advertising is one of the most important means of advertising as it’s a great way to engage with an audience of over 2.8 billion monthly users.

Of course, it’s not enough to simply advertise on Facebook, people will have seen many adverts as they scroll through their newsfeed, so what you end up uploading to promote your business has to be detailed, eye-catching and enticing. Not only that, but it has to be presented to those who are more likely to actually visit your website and use your services upon seeing it. 

In order to get the best results possible, it’s important to understand the different types of Facebook ad and the different targeting options that are available to you. The below guide will talk you through what these different options are, how you can start your first and develop future marketing campaigns. 

It should be noted, getting this element of marketing right is very important when it comes to the growth of your organisation. Therefore a lot of people are opting for the help of marketing agencies such as YouYaa, who run high quality and effective marketing campaigns. 

The Different Types of Facebook Ads

There are a few choices when it comes to choosing a Facebook ad. These are as follows: 

Image Ads

They are one of the simplest forms but also one of the most effective. They are also a great starting point if you are new to using Facebook Ads. You can run this very efficiently simply by uploading an image onto Facebook and boosting it. 

Video Ads

There are a few choices when it comes to video ads as they can appear in people’s News Feed and Stories or you can use them as an in-stream ad if you are wanting to produce a much longer video. These are a good means of marketing because they are very accessible and lead to higher conversion rates. 

Poll Ads

This is an ad format only available on mobiles, but it comes with an interactive component that many people enjoy. It involves a two-question poll, the choices to which will contain a link to your site promoting a related product or service. 

Carousel Ads

These ads allow advertisers to upload 10 images that showcase their products or services. They can be used in different ways as they can show a multitude of advantages to one product or promote multiple options in one go. Each image can have its own link that will take the user to the corresponding page on your site. 

Messenger Ads

One of the most popular uses of Facebook is being able to message friends. Messenger ads give you access to those using the app as it comes up amongst the other messages being sent using it.

There is another option too which is a “click-to-messenger” button. This essentially provides a call-to-action button that opens a messenger conversation with your business. This allows customers to enquire about your services and ask any questions they may have. 

How to Create an Ad on Facebook

Once you have chosen which ad type to use, it’s time to start actually making it. The first thing you will need to do is set up a business page, afterwards you will be able to create your ad campaign by following the below steps:

Choose an Objective 

When you log into Facebook Ads Manager and choose the campaigns tab, you will be offered 11 marketing objectives. You should choose the objective which is most applicable to what you are hoping to achieve. They include (but are not limited to) the likes of improving reach, creating brand awareness and driving traffic. 

Name Your Campaign 

Give your Facebook ad campaign a name and then make it clear whether or not you would like your ad to fit into any specific category, such as politics or publishing. You will also be given the option to try an A/B split test here as well as turning on budget optimisation, which is useful to do if you are running multiple ad sets but not necessary for your first time. 

Set a Budget and Schedule 

Here you will be able to decide exactly how much money you would like to spend on your Facebook ad campaign. You can do this either as a daily or a lifetime budget. Here you will also need to set the start and end dates for your ad, alternatively, you can make it live right away. Using a schedule is probably the most efficient way to run the ad as you will only be paying for the ad when your target audience is on Facebook. 

Target Your Audience 

This step is important as one of the most effective parts of advertising on Facebook is the fact you can target your audience. This means that the people who see your ad will have a genuine interest in it as they will have engaged with your business previously or bought something from a business that operates in a similar industry to you. 

Choose Your Ad Placement

One of the best options when it comes to this step is to choose automatic placements. This will mean that Facebook automatically places your ad across Facebook, Instagram, Messenger and will continue in whichever places your ad is most likely to generate results. 

Once you have more experience you might want to be more specific with where you place your ads but until then, letting Facebook decide is a solid move. 

Create Your Ad

Finally, you will need to choose your ad format. They will vary depending on what your campaign objective is; however, they can be very easy to use and put together. That being said, one of the most important things is making sure your ad stands out, so you may want to hire a digital marketing agency to put these together for you. 

Conclusion

Using Facebook as a means to promote your business can be an incredibly effective move given the amount of people that use the app daily. In order to make your ad as valuable to your business as possible, you should think carefully about which ad type you would like to use, who you want to target it with and how it should look. 

To get an expert’s opinion on the above, you may wish to enlist the services of YouYaa. We are a professional digital marketing agency that can run successful campaigns which will help grow your business. If you have any questions about our services, then do not hesitate to get in touch.