How to Market Your Web3 Business During the Festive Period
One of the biggest trends within the world of technology is decentralisation. Since crypto was originally founded in the noughties, it has grown rapidly in popularity which has led to the development of a number of other more private forms of technology. This can be seen in the increasing amount of cryptocurrency, the common use of NFTs and the steady development of web3. As this market peaks, there are more and more organisations out there that are trying to work with web3 and make it more accessible to people. If you are one of these organisations, then you will be happy to know that there are a number of different ways that you are able to market yourself and expand your reach.
Marketing During the Festive Period
Marketing all year round comes with its challenges, but this is even more so the case during the festive period. Retail giants absolutely dominate every single platform over the festive period, capitalising on the season of giving and making it hard for other businesses to expand their reach during these couple of months. Of course, that doesn’t mean that your web3 business should necessarily stop trying to market during this time. There are actually a number of different ways that you are able to properly market yourself during the festive period in a way that appeals to people’s mindsets at this time of year. If you are interested in finding out more, then be sure to keep reading, as all will be discussed in more detail below.
Get Your Customers Involved in Your Holiday Traditions
The attitudes of consumers have changed recently as they no longer like the idea of the faceless corporation and instead want to work with people who they have much more of a connection with. As such, as a business, you should be trying your hardest to establish that connection with your customers. You can do this year-round, but during the festive period, your web3 business should make sure that you let your customers into your holiday traditions by making much more personable and related content.
There are a few different ways that you can do this. For instance, if you and your team are going out for a holiday celebration or you work in an office, you should get photos and videos of these events and post them on your social media. The whole point is that you are going to make it so that your audience feels like they have more of a connection with you and your business as they are getting insight into your holiday traditions. This will help with client acquisition when people see the content for the first time and retention if existing customers see it.
Give Away Freebies
It is the season of giving, after all, so why not give away some freebies? These could be tokens that people can use for free if they sign up for your newsletter or some kind of gift card. When you do this, you are guaranteeing that customers are going to be more comfortable spending money on your brand. If this is a bit of a challenge, then there are other things that you can do, such as live streaming, to explain more about what web3 is, as this is access to information for completely free. You will need to market these videos as “free class on web3” or something along those lines, but once again, it taps into the holiday spirit, and your audience will be able to associate with it because of the time of year.
Give Back to Your Community
Similarly to the above, you need to ensure that when it comes to the festive period, you are tapping into the giving nature that surrounds you so much at this time of year. You can do this by giving away freebies, as we discussed above, or you can find other ways to give back to your community. There is always the option of giving away a Christmas discount; alternatively, if you sell physical products, you could always offer free shipping on them and label it as Santa bringing presents early. This all plays into the festive theme that your customers will be aware of so well, and as such, people all over the world are going to be able to associate with it.
Create a Memorable Experience
You should focus on your festive marketing by creating a memorable experience for your customers. There are a few different ways you can do this, for instance, by offering freebies or special offers (as stated above) or doing something more physical. This isn’t really heard of much within the world of web3, given it is generally such an online business, but that could be a good thing; it gives you a chance to stand out from the crowd and makes it so that you get to meet with customers and fellow businesses face to face. It means that when you are heading into the new year if people want to continue working with web3 or are interested in getting started with it, it is going to be a lot easier for them to do so.
Do You Need Help with Your Marketing?
It can be difficult for a lot of organisations to market themselves, but this is especially the case within the world of web3. The marketing has to be done so that it is wide-reaching and explanatory. Not to mention, the time of year has an impact, as you tend to find during the festive period that a lot of large retailers completely dominate the marketing world.
As such, there are a few things that you can do to help with marketing over the festive period. If you need help with this, then consider enlisting the help of YouYaa. We will be able to put together a thorough marketing plan for your Web3 business that will be effective throughout the Christmas period. If you have any questions or require any further information, then do not hesitate to get in touch.