How to Find a Good Agency for Your Social Media Marketing
Excluding the very young or very mature, you will struggle to find a person out there who doesn’t have a single social media account. This is why so many businesses now use social media as a way to promote their business. It is now an integral part of a business’s marketing strategy and is a very effective way to get new customers onto your website, whilst providing them with valuable insight as to what you do. Many people spend their free time on social media so if you can direct even a small number of them to your website you will likely see some kind of return on investment.
That being said, whilst social media marketing is clearly very important, a lot of effort is required to ensure you are getting your brand in front of as many people as possible. Time and experience are needed in order to do this properly and as such, a lot of businesses opt for the assistance of a social media marketing agency. If you find yourself in the position of looking for an agency then you are in the right place, as this article is going to dive into more detail about how you can find one.
What Will a Social Media Marketing Agency Be Able to Do for You?
A social media marketing agency should be able to help you with raising your brand awareness and getting your product in front of as many people as possible. They should come equipped with both skills and resources, which are going to allow them to:
- Engage with your target audience on social media
- Write good quality copy and social media posts that you can use
- Find good eye-catching images that can accompany your posts
- Create links on posts that will direct prospective customers to your website
- Develop ideas that will help generate organic traffic
- Develop ideas surrounding paid ads on social media
So, now you know why you need one, how do you go about choosing the best one for your business?
Prepare a List Following Initial Research
Your research into the most effective social media marketing agency should start online. You should look up social media marketing agencies and then make various notes on the organisations you find and whether you believe you could work together. You can make a note of what it is they are likely able to offer you depending on what their business does.
There are a number of digital marketing methods out there and as such, some businesses will focus predominantly on social media marketing, whereas others will have social media marketing as part of their overall offering. The option that you lean towards is naturally going to depend on what you are hoping to get out of working with an agency.
You should also have a quick look at what their online presence is like. Realistically, a figure you should be looking for in terms of followers is around 1,000. If they don’t have more than that and have been operating for a while, then how much can you really trust their abilities when it comes to generating a social media following?
Speak to Them
Once you have made your list consisting of a few potential possibilities, the next thing that you should do is have a talk with all of them. In this conversation, you can discuss both your strategy and the potential costs. You don’t necessarily have to meet them face to face but an email is good, a conversation over the phone or via a video calling app is much better. You can get a much better feel for the quality and ethos of the company when you actually engage in a dialogue with them.
A few questions you should consider asking include:
- How many accounts do they manage? (Four to six per member of staff is a good figure)
- What direction would they take the company in regarding content?
- Will they set, execute and also make amendments to a social media marketing strategy?
What Are Other People Saying About Them?
The power of online reviews and a company’s online reputation cannot be understated. Client testimonials are going to give you some great insight when it comes to working out whether or not an organisation can actually deliver on everything that they promise you. Though every business will have different requirements, generally speaking, you are going to be on the lookout for a company that can provide you with good work which is consistent, an ethos similar to yours and good communication skills.
Will They Update You on Numbers?
Measuring the numbers you get on social media is not necessarily going to reflect how effective the social media strategy is. There are accounts out there with thousands of subscribers who would struggle to sell a single unit and there are others with a lot fewer followers but they are much more loyal. As such, measuring your reach will not always display how successful you are.
That being said, it is very important to still have a grasp on what is working for you on social media. As such, you will want to go with an agency that frequently measures the work they do based on engagement and conversion.
Do You Need Help with Your Social Media Marketing?
Social media marketing can be an incredibly effective way to increase your brand’s reach and get more people onto your website and buy your products. That being said, the process can be time-consuming and a minefield to navigate if you are inexperienced. If you want to hire an agency to assist with your social media marketing, then you should consider the above.
A good option is YouYaa, we are a digital marketing agency who works with a number of clients. We can sit down with you to discuss your business and work out the most effective social media marketing strategy that will help you grow. If you have any other questions on what YouYaa can offer you, get in touch today.