Category: Programmatic Advertising

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Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]

finance marketing

Organic vs Paid Marketing for Financial Companies

The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]

together

Support one another and prosper together.

In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]