One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded. In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]
Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies. New, sophisticated platforms and automated processes can target groups in real time, using a range of demographic and segmentation methods. […]
If you’ve been following the financial news in the last few weeks, then you have probably seen that some cryptocurrencies have been devalued. This has led to some speculators predicting that this is the beginning of the much-vaunted end for the cryptocurrency. Ether has lost about 70% of its value this year, with around 50%…
The world of financial technology, or fintech, moves fast and it can be hard to keep abreast of what’s going on. New developments seem to happen every day and it’s important to stay up to date. With that in mind, we’ve put together this roundup of fintech news from the last month, August 2018, just…
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