As with all trends in consumer behaviour, there is always a level of unpredictability attached; however, the years 2020 and 2021 brought with them much more than usual, which industries did not seem to be prepared for. As it turned out, there was a huge number of retailers who weren’t ready for the changes that […]
There are quite a few ways that you can keep up with the aspects of your business that customers may or may not like, such as through Google Analytics; however, sometimes this just isn’t enough. One of the best ways to get a clear indication on how your product or service has been received is […]
Facebook is one of the most frequently visited sites on the internet. As such, it’s no surprise that so many different organisations are using it as a means to promote their business. In light of this, Facebook advertising is one of the most important means of advertising as it’s a great way to engage with […]
What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates […]
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