What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates […]
Content marketing is an incredibly effective way to expand the reach of your business, engage more with your audience and establish yourself as a brand. That being said, it can be tough to know exactly which type of content you should create. Realistically, it depends entirely on what your business is attempting to achieve. At […]
When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]
Google analytics is an incredibly important tool for any business to use to understand who is visiting their site. Here is a comprehensive guide on setting up an account and making it work for you.
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