There are a number of different methods available to companies when it comes to marketing their businesses’ products or services. Organisations can use content marketing, paid ads, social media marketing and many more channels, prioritising the most effective ones. As such, it is important not only for businesses to market themselves but also to have […]
As technology develops, the different means by which it can be used change at an equal rate. A major advancement within the world of technology and the economy as a whole in the past decade or so is the introduction of cryptocurrency. Bitcoin was the first variation to be launched back in 2009, and since […]
When you consider banking, your mind probably goes to large brick-and-mortar offices, hardly functioning ATMs and too much paperwork to see over. Well, as is the case with many different organisations and industries in the 21st Century, the internet and developments in technology have brought about change to the way that we see banking. There […]
High-net-worth individuals (otherwise known as HNWIs) and ultra-high-net-worth individuals (known as UHNWIs) are an incredibly attractive and lucrative audience that a number of different businesses try to market towards. That being said, it can be very hard to market to these groups due to the fact they represent such a small amount of the world’s […]
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