We’re well and truly approaching the festive period now. The nights are getting longer and darker, the days are colder, and people are beginning to look up at the sky, hoping for a white Christmas. People’s mindset tends to change around the festive period, and if you run a business and are hoping to market […]
If you run a small business and want to try and stay afloat within your market, you need to have a marketing strategy in place that ensures you are visible on search engines when prospective customers search for common terms pertaining to your industry. Running ads can help with this, but they only provide a […]
As with all trends in consumer behaviour, there is always a level of unpredictability attached; however, the years 2020 and 2021 brought with them much more than usual, which industries did not seem to be prepared for. As it turned out, there was a huge number of retailers who weren’t ready for the changes that […]
With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]
Driving down the cost of qualified and relevant traffic to your site using Real-Time-Bidding and smart targeting removing irrelevant traffic.
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