One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded. In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]
Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies. New, sophisticated platforms and automated processes can target groups in real time, using a range of demographic and segmentation methods. […]
Paid ICO advertising? In a word, yes! If you’re in the world of cryptocurrencies, then you will have heard of ICO’s and possibly looking to run an ICO in the near future. If so, then how can you advertise it to your target market? Facebook, Twitter and Google have all banned paid adverting on their…
Driving down the cost of qualified and relevant traffic to your site using Real-Time-Bidding and smart targeting removing irrelevant traffic.
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