Category: Digital Marketing

lead generation

The Complete Guide to Google Ads Lead Forms Extensions

Google Ads ‘lead form extensions’ can be an incredibly powerful tool when it comes to incorporating your search, display, YouTube and discovery campaigns. This is something that a lot of businesses should be using frequently as it is no secret that the activity of mobile users has surpassed that of desktop users in a range […]

meet the team

Are Meet the Team Pages Important?

What goes into the perfect website? That’s a subjective question if ever there was one, isn’t it? The perfect website and its contents depend entirely on what your business does and how you’re trying to brand yourself. That being said, there are some elements that could be considered universal across all websites. An eye-catching homepage, […]

Google

Google Ads Is Not for Small Businesses Anymore

It can be incredibly difficult for small businesses to know what they can do in order to stand out amongst the crowd and have a chance against larger organisations. One of the most effective ways for businesses to make money is to grow their online presence, but what is the best way to do this? […]

earth

What Pandemic Inspired Marketing Behaviour is Most Likely to Stay

Marketing behaviour is constantly changing, regardless of the circumstances that have surrounded the year. Oftentimes though, the reasons for these changes are a direct result of what has happened in that year, and that has never been the case more so than in 2020 and 2021. The pandemic shook the modern world in a way […]