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google analytics data

Google Analytics for Marketing

When small businesses are initially getting started, one of the most important things that they need to determine is what kind of marketing strategy will work best for them. There are multiple methods available to businesses today, including direct mail, digital marketing and print. All of these methods have pros and cons; however, as the […]

advertising

Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]

fintech seo

The Do’s and Don’ts of SEO for Fintech Companies

No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]

crypto hacker

Your Wallet May Not Be as Secure as You Think; Here’s What To Do.

Remember the egregious breach that exposed Ledger’s entire trove of customer data to the public? Now, the hardware wallet company and e-commerce vendor Shopify have been slapped with a class-action lawsuit for failing to contain the damage. This should be a wake-up call for you as a cryptocurrency investor. It would help if you never […]