8 Top SEO Tips to Optimise Your Site for Better Results in Google
As the internet continues to be one of the most effective marketing tools available to businesses in the world, the relevance of optimising SEO in order to drive traffic to your site remains as important as ever. There are a lot of different SEO techniques available that could be used to increase the number of users who visit your website and as such, we have prepared a list of our 8 top tips for optimising SEO for digital marketing success.
1. Consistently Publish Unique Content
Publishing unique and engaging content is tough for a lot of businesses, especially since they need to do this alongside actually running their business. This is why a lot of organisations contact marketing agencies who have sufficient experience in producing such content.
Regardless of whether you are trying to sell to businesses or consumers, the importance of producing regular and engaging content cannot be underestimated. It requires creativity and discipline, but the payoff can be incredibly beneficial to your business.
What you upload should include keywords in the title and the body of the text that will increase your businesses visibility in searches. This means the likelihood of people coming across your site will increase and, in some instances, this will lead to sales.
2. Link to Other Websites Within Your Content
Providing links to other blogs and websites that produce relevant content is critical for your businesses growth. A lot of organisations are sometimes hesitant to do this as they view it as sending viewers to competitors’ sites; however, by providing these links, you are sending out trackable traffic. This, in turn, makes your site a more valuable and scalable resource.
Naturally, you should ensure that you are only providing links to other content pages that offer good value to your readers, as this is good SEO practice.
This can be a really effective way of making useful connections. If you provide a link to an influential site, notify them of as much. If your post turns out to be valuable, then it will solidify a relationship and you can ask them to return the favour.
By providing links to legitimate and useful sources, you are also ensuring that your readers get a sense of the quality you offer on your website. If, upon reading one of your posts, they also come across multiple other helpful posts, they will recognise your content as something of a high calibre that they can return to in the future. By providing links you are not driving your audience away, if anything, you’re retaining them.
3. Strike The Balance Between Humans and Google
Realistically, you shouldn’t prioritise your content and the way you write it for search engines, you should prioritise it for the people who will be reading your posts and purchasing your products afterwards. When you write relevant content in an engaging manner, you are again ensuring customer retention.
That being said, you should always consider what keywords appear in the body of your text, as their presence will ensure your business comes up when people search for those terms.
Creating content that both drives people to your site but also engages readers is a difficult balance to strike, this is why a lot of organisations opt for the help of Global Performance Marketing Agencies such as YouYaa.
4. Write a Unique Meta Description for Every Page
This is an important SEO tip that people seem to neglect. A well-crafted meta description is the first section of your content that people are going to see when they come across your page on Google and so it needs to summarise what the post is and why they should read it. If your Meta Description is a bland, repetitive description that you use for everything, there is nothing unique or exciting to draw potential readers in.
If you have the same meta description for a page that talks about email marketing and one that talks about generating sales, people will be reluctant to go onto your website. The content comes across as half-hearted and if people are searching something, it means they’re passionate about it, so why would they read the work of someone who isn’t?
5. Use Simple URL Structure
If the users of your website get confused by your URL structure, chances are search engines will too. Your URL should state clearly what the page is. Ensure you are only using words and dashes, avoid the use of numbers or characters as this can also be confusing.
6. Promote Your Work On Social Media
Social media can have a huge impact on a company’s marketing. When you upload a blog post to Twitter, Instagram, LinkedIn or Facebook, you are encouraging engagement. When people like, retweet, pin or comment on something you have uploaded, you’re opening a dialogue with your audience. There will become a sense of familiarity with your readers, which means every time you upload something new, be it a blog, a new product etc., you will already have an active audience ready to hear all about it.
7. Use Analytics for Everything
By setting your business up on sites such as Google Analytics, you will be able to ensure that the content you are producing is engaging and converting into sales. You can use analytics sites to track the amount of traffic you are generating by other methods too such as paid ads. All in all, it is one of the most effective ways to review how well your marketing strategy is working. This will make it incredibly easy for you to plan for the future, continue producing your most engaging content and changing whatever tactics aren’t working.
8. Remove Anything That Slows Your Site Down
Getting people to your site is important, ensuring they return is crucial. It provides an audience for you to build on and whether you do that by promoting engaging content, establishing a strong social media presence or working with other influencers, all in all, the quality of your site will be what determines whether people return or not.
A slow website will frustrate users. Where this could be excused in the past, today it will either drive people away or ensure they don’t return. This is exemplified by Strange Loop who reported previously that merely a one-second delay in page loading time yielded a 7% loss in conversion.
Page speed is so important now that Google has incorporated it as one of their ranking factors, meaning if your load speed is slow, not only are you less likely to retain people who visit your site, you’ll reduce the amount of people even seeing it in the first place.
Ensure that you get rid of non-essential elements on your page and declutter your sidebar to eliminate any non-essential widgets.
