Tag: real time bidding

Real-time bidding, a glossary of terms

Real-time bidding is the buying and selling of online ad impressions through real-time auctions that happen in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply side platforms. Real-time-bidding is a programmatic system that is changing the way advertisers reach out to their markets. However, it […]

Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded.  In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]