With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]
When it comes to the ever-changing world of digital marketing, you’re not always going to get it right. There are always new platforms vying for your attention, regular changes in social media algorithms and the constant learning that comes with search engine optimisation (SEO). It can sometimes be a little overwhelming. Successful digital marketing is […]
The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]
Wouldn’t it be lovely if all businesses had the marketing budgets of global giants like Amazon or Google? That would make things much easier. But back in the real world, most start-ups and small businesses don’t have the luxury of a dedicated marketing budget. However, thanks to the internet, this is not a huge disadvantage. […]
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