Tag: fintech strategies

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neobank customer acquisition costs

Customer Acquisition Costs for Traditional Banks vs Neobanks

When you consider banking, your mind probably goes to large brick-and-mortar offices, hardly functioning ATMs and too much paperwork to see over. Well, as is the case with many different organisations and industries in the 21st Century, the internet and developments in technology have brought about change to the way that we see banking. There […]

How to target High-Net-Worth Individuals

How Can You Effectively Market to High-Net-Worth Individuals?

High-net-worth individuals (otherwise known as HNWIs) and ultra-high-net-worth individuals (known as UHNWIs) are an incredibly attractive and lucrative audience that a number of different businesses try to market towards. That being said, it can be very hard to market to these groups due to the fact they represent such a small amount of the world’s […]

fintech marketing strategies

Digital Marketing Strategies in the Fintech World

The fintech world is one of the most fascinating industries in the world, with the foremost financial tech companies vying to be at the top. For them to reach that, they still need to try and do digital marketing like the rest of us. SEO for fintech is much like what the rest of us […]

fintech seo

The Do’s and Don’ts of SEO for Fintech Companies

No matter what industry your business operates in, creating SEO optimised content will be a crucial component of any marketing strategy. It is one of the most effective methods of ensuring you are showing up in Google searches and driving potential customers to your website. So, this begs the question, what are the most effective […]