Tag: display advertising

the future

Is Programmatic the Future of Podcast Advertising

Given how popular podcasts have become recently, it is no surprise that businesses have attempted to capitalise on that by inserting ads within different podcast episodes. Of course, as is the case with any form of advertising, there is an ongoing discussion surrounding what is the most efficient way to do it.  There is currently […]

advertising

Should Your Company be Using Paid Ads to Help Generate Online Traffic

With so many people now running businesses entirely online and so many consumers engaging with businesses in the same way, it is no surprise that the number of organisations paying for online ads continues to increase. Google is currently the largest digital ad seller in the world, with Facebook coming in second having 6 million […]

together

Support one another and prosper together.

In these unprecedented times that have not come in generations, when we are social distancing and self-isolating, there are more and more companies, communities and people coming together to help and support each other to ensure we all survive the coming 3-6 months. By coming together and providing genuine support, collectively, our businesses can and […]

Display advertising in apps

A display ad, sometimes known as a banner ad, is a form of advertising that offers visual content for viewers to click on. This content is usually a designed image,  photo or, increasingly, a video that has been created to attract attention and lead the viewer to look at a product or service. Display ads […]