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Google Analytics

How to set up a Google Analytics account and make it work for you?

Google analytics is an incredibly important tool for any business to use to understand who is visiting their site. Here is a comprehensive guide on setting up an account and making it work for you.

digital marketing strategy

Five Common Mistakes Businesses Make With Their Digital Marketing Strategy.

When it comes to the ever-changing world of digital marketing, you’re not always going to get it right. There are always new platforms vying for your attention, regular changes in social media algorithms and the constant learning that comes with search engine optimisation (SEO). It can sometimes be a little overwhelming. Successful digital marketing is […]

advertise your business for free

How to Advertise Your Business Online for Free

Wouldn’t it be lovely if all businesses had the marketing budgets of global giants like Amazon or Google? That would make things much easier. But back in the real world, most start-ups and small businesses don’t have the luxury of a dedicated marketing budget. However, thanks to the internet, this is not a huge disadvantage. […]

success

How to create an effective digital marketing strategy for your fintech business

With so many players in the fintech field, it can be challenging for companies to stand out from the crowd. An effective digital marketing strategy is an absolute must for growing your fintech brand.  But with the digital marketing scene constantly evolving and changing, it’s hard to know where to begin. We’ve put together our […]