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Five things you need to know about real-time bidding

One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying…
what is programmatic marketing

What marketing people need to know about programmatic marketing

Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies.…

Cryptocurrency rallies…again

If you’ve been following the financial news in the last few weeks, then you have probably seen that some cryptocurrencies have been devalued. This has led to some speculators predicting that this is the beginning…

Round up of fintech news from August 2018

The world of financial technology, or fintech, moves fast and it can be hard to keep abreast of what’s going on. New developments seem to happen every day and it’s important to stay up to…