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The Most Influential Business People Driving Blockchain Adoption

Why has bitcoin’s market valuation soared past $1 trillion? Why is cryptocurrency a $2 trillion asset class today? Why are people suddenly going bonkers over a meme coin named DOGE? Why are NFTs making front-page headlines on every major news daily? Because of a few people who are putting their weight behind the digital asset […]

digital marketing strategy

Five Common Mistakes Businesses Make With Their Digital Marketing Strategy.

When it comes to the ever-changing world of digital marketing, you’re not always going to get it right. There are always new platforms vying for your attention, regular changes in social media algorithms and the constant learning that comes with search engine optimisation (SEO). It can sometimes be a little overwhelming. Successful digital marketing is […]

finance marketing

Organic vs Paid Marketing for Financial Companies

The financial services sector is a vast and diverse industry, and with an ever-growing number of fintech companies looking to take on the mainstream lenders, there’s plenty of competition. Whether you’re lending to individuals, established businesses or entrepreneurial start-ups, your services are not going to sell themselves. Marketing is an essential part of any finance […]

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Millennials and Generation Z Will Dominate the Blockchain Market

Millennials born between 1981 and 1996 largely swear by technology and want everything to happen digitally. They are an impatient lot who desire to have everything at their fingertips — right from news to booking vacations. They seek intuitive user interfaces, multi-functional and savvy-looking apps.  On the other hand, Generation Z (people born between 1997 […]