Grow A YouTube Gaming Channel 21,000% In One Month

Client Overview

• The Reviewer: Andy Singh, Partner, Super Retro Gamer
• Sector: YouTube Entertainment – Gaming
• Location: United Kingdom
• Company Size: 1–10 Employees

Super Retro Gamer is a UK-based gaming company that evolved from hosting gaming events to becoming a YouTube channel focused on retro gaming content. The channel includes the popular A2Z by SRG podcast, available on YouTube, Spotify, and Apple Podcasts.

Client Objectives

1. Increase Brand Awareness: Improve visibility and engagement across digital platforms.
2. Streamline Marketing Processes: Create efficient marketing workflows and improve outreach efforts.
3. Boost YouTube Growth: Increase followers and engagement with high-quality, targeted content.
4. Enhance Revenue: Drive measurable business growth through effective digital marketing strategies.

Strategies Implemented

• YouYaa provided a holistic marketing solution with a focus on strategy, execution, and collaboration:

Fractional CMO Services:

• Zeeshan Mallick, YouYaa’s CEO, acted as a fractional CMO, bringing strategic guidance and hands-on support.
• Attended weekly meetings, collaborated on business decisions, and streamlined marketing processes.

Digital Marketing & PR:

• Delivered targeted PR campaigns and impactful social media strategies.
• Managed paid advertising on platforms like Meta, YouTube, and Google.
• Developed creative assets and ad copy to appeal to the target audience.

YouTube Growth Campaign

• Transitioned content creation to a professional strategy focused on audience engagement.
• Produced two high-quality videos that drove exponential growth in followers, skyrocketing from 26 to over 5,500 in the first month.
• Optimized video content for searchability and audience retention.

Process Optimization

• Implemented a project management system for seamless collaboration and progress tracking.
• Introduced HubSpot to centralize communication and marketing efforts, securing a discounted five-year deal.

Outcomes

• Engagement Growth: Achieved a 730% increase in engagement, transforming the client’s business performance.
• YouTube Success: 21,053% increase in YouTube following in month one. Generated unprecedented results with a jump from 26 to 5,500 followers within a month of starting YouTube campaigns.
• Operational Efficiency: Revolutionized marketing processes with robust project management tools and workflows.
• Client Satisfaction: Praised for honesty, professionalism, and over-delivering on promises.

Working with YouYaa has been a game-changer for Super Retro Gamer. Their expertise in digital marketing and fractional CMO services not only streamlined the client’s operations but also elevated their brand presence and revenue. Through innovative strategies and unparalleled dedication, YouYaa delivered results that exceeded expectations.

Super Retro Gamer continues to thrive under YouYaa’s guidance, making this partnership a cornerstone of their success.