Digital Marketing Services for Crowdfunding Marketplace
Client Overview
- The Reviewer: Guv Kang, Founder, Bricktrade
- Sector: FinTech
- Location: United Kingdom
- Company Size: 1–10 Employees
Bricktrade, a UK-based crowdfunding marketplace, facilitates loans for real estate developers. As a startup, the company sought targeted digital marketing expertise to increase brand awareness and effectively reach its audience.
Client Objectives
- Develop and execute a comprehensive digital marketing strategy.
- Reach target audiences with meaningful engagement while increasing high-quality leads.
- Build brand awareness within the competitive crowdfunding space.
Strategies Implemented
YouYaa delivered a tailored, multi-phase marketing strategy to address Bricktrade’s needs:
1. Discovery Phase
- Conducted a deep dive into Bricktrade’s goals, audience, and unique selling points.
2. Marketing Strategy Development
- Designed a multipart strategy that emphasized approachable, targeted messaging.
- Shifted focus from technical jargon to customer-friendly communication.
3. Execution of Campaigns
- Assigned a skilled team comprising a consultant, copywriter, social media manager, and clubhouse moderator.
- Used engaging content and social campaigns to attract and nurture leads.
4. Efficient Collaboration
- Facilitated two weekly meetings to align teams, review data, and refine campaigns.
Outcomes
- Improved Lead Quality: High-quality leads increased significantly, with a lower cost per lead.
- Enhanced Engagement: Simplified, relatable marketing reduced barriers for audiences, improving conversions.
- Agile Collaboration: Weekly syncs ensured campaigns were data-driven and adjusted dynamically for maximum impact.
- Satisfied Client: Rated highly for quality, timeliness, and service, with measurable success in achieving marketing goals.
Bricktrade’s partnership with YouYaa demonstrates the power of agile, focused marketing solutions for startups. By offering a “one-stop shop” for consultancy and execution, YouYaa helped Bricktrade achieve critical milestones while staying budget-conscious.
“As a bootstrapped startup, we needed to maximize our output, and YouYaa made that possible. Their no-nonsense advice and agility helped us make significant progress in our outreach and lead generation.”
— Guv Kang, Founder, Bricktrade
While the collaboration was highly effective, both parties identified opportunities to expand future strategies, such as building stronger communities on chat platforms like Telegram and WhatsApp.
