Newsletter Ideas That Will Encourage Engagement
What are the most effective ways to acquire new customers for your business? Facebook? Twitter? Instagram? Yeah, they’re all good; however, you may be surprised to hear that email is 40x more effective than social media when it comes to acquiring new customers. You also won’t come across as many of the constant algorithm updates that plague social media sites and can make them a nuisance to market on. As such, email is a great way for you to engage with your audience, and one of the best ways to do that is by creating and sending out frequent newsletters.
The type of newsletter you create will depend on how much time you want to put into it, as well as what you are trying to sell. For example, some newsletters have a lot of time put into their design, some contain simple and entertaining copy, whilst others are filled with calls to action. The way that you produce them will depend on what you are trying to do and what your subscribers’ needs are.
The above being said, one of the elements that you won’t be able to skimp on in your newsletter is the actual content. Stuck for it? Well, you’re in the right place. This article will discuss some of the best content ideas you could use to put in your newsletter. There will also be a specific section dedicated to FinTech companies and what ideas they could explore. Of course, a lot of these ideas are reasonably global anyway.
What Should You Put in a Newsletter?
You’re right, putting together a newsletter is a lot of work. You will need to focus on the design, the copy, the date it goes out and how you will use it to promote your business. Not only that, but this isn’t a one-off exercise. You will need to do it again and again, every week, month or quarter, and frankly, sometimes, it just won’t feel like it’s worth it.
That being said, as stated above, newsletters can be an incredibly effective way to meet new customers and retain existing ones, so you shouldn’t just knock one up because the internet says so. Instead, you should think about how you could genuinely provide your readers with something of value, that they could genuinely take away from rather than simply mark as read and move on. Here are some broad ideas:
A Weekly Round-Up
A weekly round-up is a great way to provide a lot of information to your customers in a bite-sized chunk. If you want to show off your knowledge in your field of expertise, talk about the big news that has happened in your industry that week. If you have a new product or service to promote, discuss that under a section that discusses important changes to your business. Finally, if you want to be much more personal and create a connection with your customers, provide them with some updates on what has happened to yourself or employees, maybe discuss milestones, share recipes or even something like TV and film recommendations. All of this will make your customer feel like less of a customer and more like part of a community.
How-To Articles
A how-to article is a great idea because chances are if someone has previously engaged with your business, they have an interest in the market that you operate in, so learning something new about it will be of great interest to them. Not only that but how-to posts are also searched frequently, so if you are posting this onto your website, it could be effective for SEO purposes.
Product of the Week
This can be a great way to promote what you have on offer or items that might not be doing as well as you would like them to. Not only that, but this can also be a good way to make some connections. If you are promoting a product of the week, you can speak to someone with who you would like to partner with and agree to promote their product for something in return. This would be a great way to meet new people and work with them.
What Can Go in a FinTech Newsletter?
The above are quite universal topics and therefore you will be able to use them in your FinTech newsletter; however, there are some other good options available that are specifically catered towards your FinTech Company. These include:
Frequently Asked Questions Surrounding the Future of Finance
People are always going to have questions about money and chances are, they will be questions that have already been covered by someone or that you have a ready answer for. Therefore, it is a good idea to try and pre-empt some of these queries in a newsletter. Not only will this be of value to your customers, but it will also demonstrate your ability as experts, securing retention for future questions.
Surveys Discussing Money Management
Money management is something that a lot of people looking for financial assistance will be curious about and so a post that discusses this is a good way to generate some traffic to your site. You shouldn’t just talk about it though and instead provide the chance for readers to contribute thanks to an added survey feature. This will give them a sense of community, which a newsletter is great for.
This Week in FinTech
An idea inspired by an already existing newsletter, staying on top of all things FinTech can be a challenge for the average person. Make this as easy as possible by creating a helpful breakdown of all the big stories and developments that have occurred in the world of FinTech that week.
Conclusion
Making a newsletter can be an incredibly effective way to engage with your customers and ensure retention. Getting one started can be tricky and keeping up with them, as well as creating exciting content, can be even trickier. As such, it may be worth enlisting the help of Global Performance Marketing Agency YouYaa. YouYaa has received a lot of positive reviews due to their transparency and the skill at which they can carry out marketing campaigns for their clients. If you have any questions regarding the services available, do not hesitate to get in touch.
