One of the key stumbling blocks of online advertising has been that buyers have only been able to assess the value and worth of their campaigns after they have placed them. This is essentially paying for advertising space while blindfolded. In the physical world, you wouldn’t pay for a billboard if you had absolutely no […]
Over the last five years, the way that advertisers have been buying media and the way it is being sold by publishers has changed. In large part, this has come about because of changing technologies. New, sophisticated platforms and automated processes can target groups in real time, using a range of demographic and segmentation methods. […]
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